Most of us would have seen Dan Murphy's advertisements where they claim that they check their competitor's prices everyday before their stores open. And if they find a lower price somewhere, they will beat it. They even mentioned that I am unlikely to find a lower price, but if I do, they will beat it on the spot.
Well, today I am going to show you that I managed to get lower prices versus Dan Murphy's online price for 2 bottles of Cognac XO and one of them from a Dan Murphy's store in South Melbourne!!!
One would think that buying spirits at the Duty Free Outlets in Melbourne International Airport (First Duty Free) would be cheaper than the liquor stores in Melbourne where we need to pay GST. Well, I am going to show you that this is not the case!
DAN MURPHY'S VERSUS BWS VERSUS LIQUORLAND
Did you know that both Dan Murphy's and BWS are owned by Woolworths? And since they are owned by the same people and Dan Murphy's guarantees the lowest prices, one would expect to pay less for the same bottle at Dan Murphy's compared to BWS. This is generally the case, for example, in November 2015, BWS was selling the Jack Daniels Gift Pack with Hip Flask for AUD50 and Dan Murphy's cheaper by one cent, i.e. AUD49.99!!!
Generally Dan Murphy's sell their spirits at lower prices compared to BWS and Liquorland. For example, here's the price of Jack Daniel's Tennessee Old No.7 700ml at Dan Murphy's, BWS and Liquorland at AUD39.95, AUD42, and AUD43.00 respectively.
Having said the above, sometimes you can find a better deal for a particular spirit at BWS and Liquorland when either of them have a promo compared to Dan Murphy's price. It's best to compare online before getting your next bottle and don't assume that Dan Murphy's price is always the lowest.
DAN MURPHY'S LOWEST PRICE GUARANTEE DOES NOT MEAN YOU CAN'T GET A LOWER PRICE FOR THE SAME BOTTLE ELSEWHERE
I am a Dan Murphy's member and I do visit their outlet in Melbourne CBD very frequently since my apartments is a mere 2 minutes walk away, haha. I have bought many types of wines and spirits from Dan Murphy's and their promotion for cognac can be pretty good.
For example, their online and Melbourne stores are selling the Martell XO 700ml at AUD224.99. However, prior to Father's Day in 2015, they had a promotion and was selling it for AUD199. That's more than a 10% discount.
And if you are a Dan Murphy's member, until the end of December 2015, you will get to buy the Martell Cordon Bleu 700ml for just AUD165 versus their normal price of AUD199. That's like 20% discount! This is the lowest price I have seen for a bottle of Martell Cordon Bleu 700ml Cognac in Melbourne Australia.
Having said the above, Dan Murphy's online price for a particular spirit may not necessarily be the lowest. And I shall now give you two examples.
Example No.1 - Courvoisier XO Cognac
Dan Murphy's is selling the Courvoisier XO 700ml for AUD128.99 online and in their Melbourne stores. Click here to visit Dan Murphy's Online Store. And if I am not mistaken, they did offer it a few months back for AUD109; BUT only if you purchase it online, which means you may need to pay for shipping.